The work, in full.

The situation

A single HVAC brand operating 700 miles apart in Upstate South Carolina and Central Alabama, with search visibility that only ever showed up in one of them.

What we built

• Split the site into two market trees with city-level service pages for 14 towns
• Separate Google Business Profiles, phone numbers and tracking per region
• Pet-friendly brand angle turned into the differentiator across every page and ad

Where it landed

The brand now competes as a local operator in both markets rather than an out-of-town company in one of them, with 24-hour emergency availability wired into every entry point.

The situation

Strong reputation, weak conversion path. Homeowners were calling during business hours and disappearing after them.

What we built

• Instant online booking surfaced in every header, hero and service block
• Promotions and financing pulled above the fold instead of buried on a sub-page
• Seven location pages built around the towns that actually drive revenue

Where it landed

Booking is now one tap from anywhere on the site, and the 4.9★ review wall does the trust work before a homeowner ever calls.

The situation

A commercial mechanical contractor being evaluated by engineers and procurement teams, with a site that read like a residential brochure.

What we built

• Restructured around projects, certifications and safety record
• Value-engineering and lifecycle-cost messaging written for technical buyers
• Turnkey capability laid out concept-to-commissioning so shortlisting is fast

Where it landed

Credibility signals a commercial buyer actually checks, safety culture, audits, ERP-tracked delivery, now sit on the surface instead of inside a PDF.

The situation

Plenty of clicks, not enough booked jobs, spend leaking onto research queries and price shoppers.

What we built

• Keyword set cut back to repair, replace and install intent only
• Speed-to-lead follow-up on every inbound call and form
• Landing pages matched one-to-one with the ad that sent the click

Where it landed

Budget concentrated on searches that end in a truck roll rather than a browsing session.

The situation

A referral-driven shop with real service quality and almost no searchable footprint.

What we built

• Foundation build: site, profile, tracking and review capture from zero
• Split residential and commercial paths so both buyers see their own story
• Repair, maintenance and installation structured as separate demand streams

Where it landed

Referral work still comes in, but it is no longer the only thing keeping the calendar full.

The situation

A Jacksonville roofer with the crews to expand into Atlanta and no search presence outside its home county.

What we built

• 40+ city pages across North Florida and Metro Atlanta, each genuinely local
• Free-inspection funnel built around insurance claims after storms
• Showmanship brand. "every roof a headliner", carried through every page

Where it landed

One roofing brand now shows up as the local option in two states, with storm season feeding the inspection funnel instead of catching them flat.

The situation

Hail and wind events create a 72-hour window. Miss it and the neighbourhood is already signed with someone else.

What we built

• Always-on emergency positioning with 24/7 intake and countdown promos
• Second-opinion angle for homeowners whose insurance claim was denied
• 30+ town pages across Lehigh, Northampton and Berks counties

Where it landed

Storm events now convert into inspections the same week they hit, and denied-claim homeowners have a reason to call a second contractor.

The situation

A local metal roofing market where every competitor uses the same stock photo, the same blue, and the same promise.

What we built

• Distinct shell-and-scale identity carried through site, ads and creative
• Protection-first message aligned to the name instead of generic "quality workmanship"
• Consistent visual system so paid and organic reinforce each other

Where it landed

Recall in a category where homeowners normally cannot name a single roofer a week after their search.

The situation

Estimate requests arriving Friday night and getting a reply Monday morning, by which point the job is gone.

What we built

• Estimate request cut to the fields that actually matter
• Automated follow-up sequence across call, text and email
• Weekend and after-hours coverage so nothing sits in a queue

Where it landed

Inquiries get a response in minutes regardless of when they land, so weekend demand stops leaking to whoever answered first.

The situation

A UK roofing market with different search behaviour, different trust signals and different seasonality to the US.

What we built

• Local pack and search structure rebuilt for UK query patterns
• Trust content matched to what British homeowners check before booking
• Seasonality mapped to UK weather rather than US storm season

Where it landed

Proof the system is not US-specific, the mechanics travel, only the inputs change.