Paid Media

Ad spend that comes back as booked jobs.

Google Search, Local Service Ads, and Meta campaigns geo-targeted to your service area, managed to one number that matters: profitable jobs on the calendar.

6.4x
Avg. ROAS
$38
Cost per lead
9.1%
Click-through rate
rebelstack.io/dashboard
Booked jobs
148
+62%
Cost / job
$96
−34%
ROAS
6.4x
+1.8x
Spend
$14.2k
on pace
Start Here

Should you be running ads right now? Find out in 2 minutes.

Answer seven quick questions and we'll tell you straight whether paid media will be profitable for your shop, before you spend a dollar.

7questions to scope
your ad strategy
1Your trade & service area
2Your current marketing spend
3Where your leads come from
4Your average job value
5How fast you want to scale
Performance

Every dollar tracked to a booked job.

No vanity clicks, we report leads, calls, jobs, and return on ad spend in real time.

Live ad performance

Paid media data

Ads Performance
5.2k
Leads
9.4k
Calls
1.3k
Jobs booked
9.1%
CTR
Google Ads
6.4x
ROAS
$38
Cost / lead
Our approach

We manage to revenue, not clicks.

Most agencies optimize for impressions and CTR because they look good in a report. We optimize for the only number that pays your crews, profitable booked jobs.

  • Call tracking on every campaign & keyword
  • Weekly optimization, not set-and-forget
  • Spend scaled only when ROAS holds
ads.google.com · search terms
"ac repair near me"High intent · keep$84/job
"furnace replacement cost"Mid intent · keep$121/job
"how does an ac work"Research · excluded
"free ac repair"Price shopper · excluded
Our Approach

How we spend your budget.

Every dollar is tracked to a booked job. Four phases, reviewed weekly.

01Week 1

Tracking first

No spend goes live until every call, form and booking is attributed. Most accounts we inherit cannot tell which ad made the phone ring.

  • Call tracking & recording
  • Conversion & offline import
  • Baseline CPL and CPA
02Week 2

Intent-only build

We bid on searches that end in a truck roll, repair, replace, install, emergency, and exclude the rest from day one.

  • Intent-tiered keywords
  • Negative list build
  • Ad-to-page 1:1 match
03Weeks 3–6

Launch & prune

Campaigns go live, then we cut. The fastest gains usually come from removing spend, not adding it.

  • LSA, Search & Meta live
  • Weekly search-term pruning
  • Creative split tests
04Ongoing

Scale what books

Budget follows booked revenue by service line and geography, not clicks, not impressions.

  • Budget shifted weekly
  • Geo & service-line scaling
  • Call-quality reviews
Why Rebel Stack

Why contractors trust us with their budget.

Transparent spend

You always see exactly where every dollar goes and what it returned, no black boxes.

Fast to launch

Campaigns live within a week, so you start booking jobs while competitors are still planning.

Trade-specific

We know HVAC and roofing seasonality, ticket sizes, and what actually converts.

We listen to the calls

Every lead is scored on the recording, not the form fill. Ad spend follows the calls that turned into jobs.

Cost per job, not cost per lead

CPL is a vanity metric if half those leads are price shoppers. We report cost per booked job and manage to it.

Your account, your data

Ad accounts stay in your name. If we part ways you keep the history, the audiences and the learnings.

34%Typical cost-per-job reduction
<5 minSpeed-to-lead on every call
3Intent tiers, bid separately
WeeklyBudget reallocation cadence

Paying too much per booked job?

Send us your account. We will tell you where the spend is leaking before you commit to anything.

FAQ

Paid media questions, answered.

It depends on your market and goals, but most contractors start between $2k–$6k/month in ad spend. We'll recommend a number on your discovery call that's built to be profitable from day one.

Search and LSA campaigns can produce calls within days of launch. We then spend the first few weeks optimizing toward your lowest cost per booked job.

Yes, including Google Guaranteed verification, lead disputes, and ongoing management so you only pay for qualified leads.

You do. We manage your accounts but you keep full ownership and access, including all historical data, if we ever part ways.

R

Ready to turn ad spend into booked jobs?

Book a free discovery call and we'll model what a profitable paid-media plan looks like for your market.

Revenue-tiedYou own the accountsWeekly optimization